Review monetization readiness, then model campaign spend.

Google Ads planning

Ad budget calculator

How to use the estimate

This is not a promise of performance. It is a planning number. The calculator works backwards from qualified leads, then estimates the tracked leads and clicks required using your stated conversion and qualification assumptions.

For a new account, it is usually better to fund enough traffic for a clear test than to run a tiny budget for months without usable data.

Read the number like an operator

If the estimate feels too high, do not immediately cut the budget. First ask whether the landing page can convert better, whether the target lead count is realistic, or whether a narrower service area would produce cleaner demand.

If the estimate feels affordable, check the operational side. Paid leads lose value quickly when calls are missed, forms are answered slowly, or lead quality is never reviewed.

Working templates

These blank templates are designed for a real campaign review. The example rows are fictional and exist only to show how the sheet should be completed.

• Download the campaign test plan (CSV)
• Download the lead-quality scorecard (CSV)
• Download the tracking QA log (CSV)

Use the files in a spreadsheet app, replace the example row with your own data, and keep the completed version as evidence for each budget or targeting decision.