Author

Marcel Poroch

Marcel Poroch is the publisher and author of Ads Laboratory, an independent educational website for small businesses planning paid advertising.

His guides focus on practical campaign decisions: setting a test budget, choosing keywords, preparing landing pages, tracking meaningful leads, and reviewing performance before increasing spend.

Editorial approach

Articles explain decision frameworks and trade-offs rather than promise campaign outcomes. Recommendations are written for general educational use and should be adapted to the business, market, offer, geography, and sales process involved.

Platform settings, policies, and pricing can change. Where a decision depends on a current platform feature or policy, readers should verify the details in the relevant official documentation.

Corrections and feedback

Readers can report factual errors or suggest improvements through the contact page. See the editorial policy for how Ads Laboratory reviews and updates its guides.