Tracking

UTM Tracking Basics for Ad Campaigns

UTM parameters are tags added to URLs so analytics tools can identify where traffic came from.

The common fields

Source identifies the platform, medium identifies the channel, and campaign identifies the promotion or account structure.

Keep names consistent

Inconsistent naming creates messy reports. Decide on a simple naming pattern before campaigns launch.

Do not replace conversion tracking

UTMs help analytics attribution, but they do not replace platform conversion tags, call tracking, or CRM review.