Landing pages

Should You Run Ads Before Your Website Is Ready?

Running ads before the website is ready can be useful for validation, but it can also waste money fast. Paid clicks reveal problems immediately.

When to wait

Wait if the page loads slowly, the offer is unclear, forms are broken, phone numbers are hard to tap, or conversion tracking has not been tested.

When a small test makes sense

A limited campaign can help validate demand if the page is functional, the budget is controlled, and the goal is learning rather than scaling.

Minimum launch checklist

• Clear headline and offer.
• Working contact method.
• Mobile-friendly layout.
• Basic trust signals.
• Tested conversion tracking.