Budgeting

How to Set a Daily Google Ads Budget

A daily budget should be based on the monthly amount you are prepared to test, not on a random number that feels comfortable.

Convert monthly budget to daily budget

Divide the planned monthly media spend by about 30.4 to estimate the daily budget. A $1,500 monthly budget is roughly $49 per day.

Fund the learning period

If the daily budget is too low for the cost per click, the campaign may not collect enough data to improve. Ten clicks per month rarely proves much.

Keep campaigns focused

One focused campaign with enough budget is usually easier to evaluate than several campaigns competing for a tiny daily amount.